About Concept Golf
A performance-led approach to fitting, coaching and equipment.
A Different Approach to Performance
Where player and equipment are treated as one system
At Concept Golf, every session is built around a structured, data-driven approach to improving performance.
Drawing on experience from over 10,000 fittings — including work with major and amateur championship winners — coaching and equipment are refined together to deliver measurable results.
Using the same principles, technology and processes relied on at the highest level of the game, the focus is simple: consistent, repeatable performance.
What Sets Concept Golf Apart
01
Data-Driven Precision
Every decision is based on measured performance, not assumption.
02
Tour-Level Approach
Methods and processes aligned with the highest level of the game.
03
Integrated Performance
Player and equipment optimised together for maximum consistency.
Experience & Expertise
Led by PGA Professional Mark O’Mahony
With over 18 years of experience working with golfers across all levels, Mark O’Mahony brings a depth of knowledge and precision to every session.
Through years of coaching, fitting and collaboration with leading club designers, his approach has evolved into a structured system focused on delivering real performance gains.
Precision Through Technology
Precision Through Technology
Using industry-leading launch monitor technology, every detail of your swing and ball flight is analysed with accuracy.
This ensures each recommendation is grounded in data — providing clarity, confidence and results you can trust.
A Performance-First Philosophy
Every golfer is different.
Your swing is unique — and your equipment should reflect that.
Our approach is built on understanding those differences and refining them into consistent, repeatable performance.
Book Your Custom Fitting Experience
A structured, data-driven session focused entirely on your performance.